The purpose of this simulation is to help users learn the critical role of Marketing Management in a small manufacturing firm.  The firm produces three products.  The simulation period is three years.  Decisions relative to price, promotion, and place are used to stimulate demand in this focused industry.

To register as a team/individual and pay for this simulation, select the 'Purchase' button below.

Item Name: Student Edition Item Number: T-003 Price: $30 per Team Item Name: Stand Alone Edition Item Number: S-003 Price: $20

Simulation Downloads

This simulation can be downloaded at no cost and comes with a set of demonstration data files all packaged in the download file listed below.  Click on the highlighted filename next to Format in order to download this file.  After downloading the Student or Stand Alone Version, double-click on the downloaded filename to setup this application.  Display the Case file for further instructions.

If you would like to examine the case/manual only, click on the highlighted pdf file.